Question: Which of the following best describes the benefits of Amazon Brand Lift for advertisers using video ads?
- Helps advertisers quantify how their Amazon Ads campaigns are driving upper and mid-funnel marketing objectives, such as awareness, purchase intent, and ad recall
- Helps advertisers understand how their brand is perceived after viewing a video ad
- Helps advertisers get insight into how their non-Amazon marketing channels perform on Amazon
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Video Ads Certification” page.
