Question: Joop is running a Sponsored Brands video campaign to help drive conversion. Which keyword strategy would best help them meet their goal?
- Prioritize phrase match or brand terms, then broad match, and negative targeting to remove irrelevant terms
- Broad match keywords to cast a wide net of impressions for shopping queries related to the brand’s products
- Prioritize exact match bids and category terms, followed by phrase or brand terms, then broad or other brands/product’s terms
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Video Ads Certification” page.
