Horace recently ran a campaign using multiple ad types for the holidays. They want to understand what type of audiences they are reaching, how their campaign impacts customer perception of their brand, and how the campaign impacted purchase intent. Which third-party measurement solutions will help them get these insights?

Question: Horace recently ran a campaign using multiple ad types for the holidays. They want to understand what type of audiences they are reaching, how their campaign impacts customer perception of their brand, and how the campaign impacted purchase intent. Which third-party measurement solutions will help them get these insights?

• Marketing Mix Models
• Location and offline lift
• Brand reach and brand lift

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