Xiao recently ran a Twitch ads campaign to promote an upcoming e-sports event. They want to understand if the campaign helped drive traffic to the event. Which third-party measurement solutions will best help them get these insights?

Question: Xiao recently ran a Twitch ads campaign to promote an upcoming e-sports event. They want to understand if the campaign helped drive traffic to the event. Which third-party measurement solutions will best help them get these insights?

  • Marketing Mix Models
  • Overlap reports
  • Location lift

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Video Ads Certification” page.

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