Exam Name: Snapchat Ads Manager Campaign Optimization Final Exam
Exam URL: https://focus.snapchat.com/pages/catalog/certifications/01987c17-23d0-7887-ba2d-569ad025a0ed
- To check if your current bid amount is competitive enough, selecting which bid strategy shows you the suggested bid range?
- In the Manage Ads table, which column tells you why your ad, ad set, or campaign isn’t running?
- In the Manage Ads table, hovering over which icon tells you why your ad was rejected?
- SKAdNetwork enforces a minimum delay of how many hours before it sends postbacks for events?
- What is the most likely reason you would see more installs attributed by SKAdNetwork than the standard framework in Ads Manager?
- To compete in more auctions, which bid strategy should you select if you don’t mind winning some auctions above your set bid amount?
- What is a best practice to limit attribution discrepancies?
- Which optimization lever improves the chances of what Snapchatters will do once they see your ad?
- When a campaign fails to spend any of its budget, what is the most likely reason?
- Which of the following is most likely to result in winning fewer auctions, thus not spending budgets in full?
- Which of these options is NOT a variable you can experiment on with the split testing feature in Ads Manager?
- Which campaign setting in Ads Manager should you adjust for seasonality?
- Xavier plans to launch a new campaign based on the winner of his creative split test. What are the only two settings he needs to specify before he can publish the campaign?
- Which tool in Ads Manager helps you determine which audience segments are engaging the most with your campaigns?
- Which section of Ads Manager can you use to set up split tests, view results, and launch split test winners all in one place?
- Which type of audience can you build in Ads Manager to reach Snapchatters who have taken certain actions on your previous campaigns?
- How can your campaign reach more Snapchatters in different parts of the app?
- Which resource should you use to search for a resolution to your issue before reaching out to Ad Support?
- What is the fastest way to get in touch with someone from Ad Support?
- In Manage Ads, what tool can you use to provide Ad Support with a list of all the previous changes made to the campaign, ad set, or ad?
- Adjusting which of these options is the most impactful optimization lever for any active campaign?
- Using which type of Lookalike Audience lets you target the largest possible audience who have the broadest resemblance to the seed audience?
- Which metric indicates the level of Snapchatter engagement over the course of a campaign?
- What is the most effective way to optimize your audience targeting?
- What can you monitor to ensure your campaign is spending in full?
- If an ad set is hitting its daily budget, what can you do to get into more competitive audience segments?
- For a campaign that is already doing well, optimization is any action that increases what?
- If you want to spend your daily budget as soon as impressions are available, what type of pacing option should you choose?
- What can you do if you don’t see desired performance with a lower funnel bid goal?
- To maximize Snapchatter engagement, you should cycle in new creative every 2-3 weeks. You may need to do this more often if your campaign has what?
- Which tool in the Manage Ads table can you use to schedule a custom report email?
- Hadiza wants to see an aggregate breakdown of who viewed, engaged with, and took action on her website campaign. What tool can she use to do that?
- From the main menu in Ads Manager, where can you find a list of all reports you’ve previously created for your ad account?
- Audrey needs to look at all the performance data for her agency’s current and past Snapchat campaigns. Where in Ads Manager can she find that?
- On the Delivery Insights dashboard, which tab do you click to view the metrics breakdown across Snapchat Lifestyle Categories?
- In the Report Builder, where do you choose the lookback window for your report data?
- Where can you view a visual dashboard of Delivery Insights for a selected campaign, ad set, or ad?
- Where can you share a customized view of Manage Ads with other admins of your Ads Manager account?
- Sai wants to export a report of Delivery Insights for all his app install campaigns on Snapchat. What tool does he click in Manage Ads to do that?
- Stig needs to send a weekly report to his team containing metrics on their Snapchat lead generation campaign. What tool would he use to schedule this custom report?
