Question: Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
- Incorporating an image to make the ad more enticing.
- Making the headline bold to potentially improve the eCTR.
- Using colors in the message text to improve Quality Score.
- Adding seasonal messaging during the holiday season.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Certification” page.
