Question: Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn't have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
- Maximize conversions
- Target impression share
- Target return on ad spend (tROAS)
- Enhanced cost-per-click (eCPC)
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Certification” page.
