Question: Why is conversion data less reliable in the first 24-48 hours of when impressions are served?
- Some features of the X conversion reporting UI are not active during the first 48 hours of any campaign.
- User behaviours are less predictable at the start of a campaign.
- Initial real-time feedback is based on estimations and may fluctuate until reporting is finalized.
- No data is gathered in the first 24 hours of a campaign.
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