Question: How do you calculate Click-Through Rate (CTR)?
- Clicks / impressions x 100
- Cost per Purchase – Total spend/total purchases
- Spend / (impressions/1000)
- Conversions / Clicks x 100
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Twitter Mobile App Campaigns” page.
