What is the “Learning Period”?

Question: What is the “Learning Period”?

  • Analysis activities that take place during the remaining campaign window after initial reporting is finalized.
  • The first few days of a campaign, when data is analyzed to find the best users for your ads.
  • The end of a campaign when all data is collated and analyzed to evaluate campaign success.
  • The period of time between campaigns, where lessons learned are fed forward.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Twitter Mobile App Campaigns” page.

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