Question: A shopper’s journey to purchasing a laptop on Amazon over a 20-day period involved the following interactions: -March 5 – Sponsored Products ad view -March 15 – Display ad click -March 17 – Video ad view -March 20 – Purchase Based on Amazon Ads’ attribution methodology, which ad interaction will be credited for this conversion?
- March 5 – Sponsored Products ad view
- March 20 – When the purchase is made
- March 15 – Display ad click
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.
