Question: Arturo is planning the creative strategy for an upcoming campaign. What is the best approach to take?
- Use a multi-format approach running various format types (i.e. a combo for video and display ads)
- Leverage only the display format for brand consistency
- Leverage only the video format for brand consistency
or
- Use a multi-format approach running various format types (i.e. a combo for video, display ads, and audio – where available)
- Leverage only the video format for brand consistency
- Leverage only the display format for brand consistency
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.
