Question: Which of the following statements accurately describes Amazon Ads’ attribution methodology?
- Conversions are attributed using a last-touch model that prioritizes the last click over the last view within a 14-day lookback window
- Conversions are attributed to the first ad a customer interacted with within a 30-day lookback window
- Amazon Ads uses a multi-touch attribution model, giving equal credit to all ads viewed or clicked before a purchase
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