Bjorn is using a third-party tag for their upcoming display campaign, but the third-party tag indicates it is “Unrecognized” in Amazon DSP. How would you help them troubleshoot this issue?

Question: Bjorn is using a third-party tag for their upcoming display campaign, but the third-party tag indicates it is “Unrecognized” in Amazon DSP. How would you help them troubleshoot this issue?

  • Check to see if the creative macro is being used or is invalid
  • Evaluate the need for a server-to-server integration to enable better tagging
  • Check that Amazon Ad Tag is working correctly

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.

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