Question: An advertiser who sells products on their own website, but not on Amazon, wants to use Amazon DSP to improve their advertising strategy. Which of the following is the MOST appropriate use of Amazon Ad Tag (AAT) for this advertiser?
- To directly increase sales on the Amazon store
- To create audiences for Amazon product listings
- To track conversions on their website and create relevant audiences for remarketing
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.
