Question: What is the key difference between a Private Auction (PA) deal and a Preferred Deal (PD) on Amazon DSP?
- Private Auctions have a varied CPM, while Preferred Deals have a fixed price
- Private Auctions have a fixed price, while Preferred Deals have a floor price
- Private auctions offer preferred placement and custom execution, while Preferred Deals offer competition among diverse buyers
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Advanced” page.
