Question: An advertiser is running a Brand awareness campaign and a Consideration campaign and wants to measure the effectiveness of ad recall with a 2Q Pinterest brand lift study. Which three components have minimum requirements to conduct this study?
- Reach, objectives, targeting
- Spend, flight, reach
- CPM (cost per mille) cost, flight, bid type
- Frequency, number of assets, spend
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Buyer Certification Exam” page.
