Question: An advertiser is running two campaigns: one using the Brand awareness objective and one using the Consideration objective. The former is not reaching the desired CPM goal, while the latter is reaching the desired CPC goal. What should the advertiser do to help drive the best return on investment?
- Decrease the Consideration campaign budget
- Increase the Brand awareness campaign’s budget
- Reallocate budget from the Consideration campaign into the Brand awareness campaign.
- Reallocate budget from the Brand awareness campaign into the Consideration campaign
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