Question: Match the keyword match type to its correct description. Select each box and choose the correct option, then submit.
- Broad match – Ads triggered by related searches, including misspellings and variations
- Phrase match – Ads triggered only when the entire phrase is included in the search
- Exact match – Ads triggered only for the exact keyword or close variations
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Fundamentals of Digital Marketing” page.
