Question: Using this information, what actionable insights could Lee come up with to improve the success of his promotional efforts going forward? Select the 2 correct answers, then submit.
- Schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m.
- Post content across all social media sites during off-peak eBook download time, and send email marketing content during peak eBook download time.
- Reduce his efforts on the email marketing campaign and expand on social media promotion, specifically on Facebook and LinkedIn® professional networking services.
- Develop additional email marketing content, ensuring emails are delivered during the off-peak eBook download time.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Fundamentals of Digital Marketing” page.
