Question: Let’s help Jo track retargeting success. Jo has noticed that some of her customers leave her site without making a purchase. She’s set up some product retargeting ads, and wants to measure the performance of her campaign. What parameters should she look at to see if she’s attracting potential customers? Select the 2 correct answers, then submit.
- Conversion rates
- Comments on her social media profile
- How many pages visitors check out before they leave the site
- Number of people clicking each ad type
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Fundamentals of Digital Marketing” page.
