Question: Colin’s podcast website receives a lot of traffic, but few visitors are subscribing. He has a budget for three display ads to encourage people to return and subscribe. From his list of target groups, which two would be the least effective to target? Select the 2 correct answers, then submit.
- People who search for TV-related podcasts
- People who haven’t finished subscribing
- Commentators on film forums
- People who visit his site
- People who download his e-catalogue
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Fundamentals of Digital Marketing” page.
