Question: What does the “Traffic Potential” metric show?
- The average cost-per-click for a keyword in paid search.
- The sum of organic traffic that the #1 ranking page receives from all keywords it ranks for, in a given country.
- The number of clicks that happen on the search results page.
- The total global search volume of a keyword.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “How to use Ahrefs” page.
