Question: Your company owns a productivity app and plans to expand outside of the US into Latin America. They hire a professional translation service and believe it’ll be ready to launch as soon as the translation is complete. Which steps should they consider taking before launching?
- Launch the app in Latin America, before translations are complete to test the market.
- Launch first in Latin American markets with more than five million residents.
- Research specific market culture and productivity tool usage in Latin America.
- Customize the app’s UX and expand payment methods relevant to Latin America.
- Research device usage and connectivity within Latin America.
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