Question: Betty’s manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)
- Build a library of different ad assets, with the intention swapping them entirely on a weekly basis.
- Make adjustments to the campaign in reaction to hourly fluctuations in performance.
- Create helpful boundaries for the system to work within by setting a thoughtful bid and budget.
- Provide the system with ample, meaningful data and the time to process it.
- Keep an eye on strategy and objectives, evolving them over time as needed.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Apps Assessment” page.
