Anne is looking at the ‘Performance’ column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms ’low’, ‘good’ and ‘best’ in the column. Asset ratings are distributed based on which criteria?

Question: Anne is looking at the ‘Performance’ column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms ’low’, ‘good’ and ‘best’ in the column. Asset ratings are distributed based on which criteria?

• The all conversion value that they have acquired over the last 30 days.
• The number of impressions that they receive in each ad group.
• The number of conversions that they receive in each ad group.
• The average click-through rate (CTR) that they have acquired over the last 30 days.

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