Question: Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?
- Define a goal that he wants to achieve with an App campaign.
- Conduct thorough research on apps belonging to similar businesses.
- Create a library of assets that he might use during the ad creation process.
- Gather feedback from people who are already using his app regularly.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Apps Assessment” page.
