Which Attribution settings govern conversions in the Conversion Performance Report in the Advertising workspace of Google Analytics?

Question: Which Attribution settings govern conversions in the Conversion Performance Report in the Advertising workspace of Google Analytics?

  • Data-Driven Attribution
  • Last Non-Direct Click Attribution
  • Google Ads Attribution Settings
  • Property Level Attribution Settings

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.

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