Question: What is conversion modeling?
- Conversion modeling refers to observed conversions and uses cookies to connect between ad interactions and conversions.
- Conversion modeling refers to the import of observable conversions into Google Ads that model only the best quality conversions.
- Conversion modeling refers to measuring marketing using machine learning when a subset of conversions can’t connect to ad interactions.
- Conversion modeling refers to the process of creating custom columns in Google Ads to model your conversion data and performance.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
