Question: You’re running a campaign and want to assess the ROI. Which conversion column within a given report would show you the ROI for a campaign?
- Conversion rate
- Conversion value
- Cost per conversion
- Conversion value/cost
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
