Question: A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?
- Remove the Google tag from all landing pages and evaluate campaigns based on clicks only to remove third-party cookie reliance completely.
- Implement the Google tag sitewide, unlocking privacy solutions like Enhanced conversions, consent mode, and the Attribution Reporting API.
- Remove the Google tag and send conversion data to Google server-side via API or offline uploads to remove third-party cookie reliance completely.
- Implement the Google tag on select landing pages and switch all campaigns to manual bidding strategies to remove third-party cookie reliance completely.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
