Question: An advertiser assigns a lead score in their CRM based only on the geographic location the lead came from. This geographic location score is available in Google Ads campaign reporting as a conversion value to Google Ads and a Smart Bidding signal. If needed, how should the advertiser apply conversion value rules?
- The advertiser should apply a conversion value rule based on geographic location, since this is what they care most about.
- The advertiser should apply conversion value rules based on all information possible, including geographic location, audiences, and devices.
- The advertiser should apply a conversion value rule based on additional information not factored in the imported value, like an audience.
- The advertiser should apply conversion value rules for geographic location and also devices since they know this correlates to lead quality.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads – Measurement Certification” page.
