Question: An advertiser just started their web conversion campaign to drive users to their website. However, the conversion cost is fluctuating during the first two weeks of the campaign. Which is the likely cause of this?
- TikTok is initiating the learning phase to optimize the bid and targeting to best achieve the stated objective.
- The bid price is too low and TikTok is adjusting creatives to meet the stated bid.
- The ad creatives are resonating with specific audiences and causing bid prices to fluctuate over time.
- The campaign budget is too low and the TikTok ad platform is adjusting budget allocation across different campaigns.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “TikTok Media Buying Certification Practice Test” page.
