Exam Name: Keyword Research Essentials with Semrush
Exam URL: https://www.semrush.com/academy/courses/keyword-research/
- What is the primary purpose of keyword research?
- Keyword difficulty (KD) measures how relevant a keyword is to your business.
- What is a “seed keyword” in the context of keyword research?
- What is the difference between primary and secondary keywords?
- Which Semrush tool would you use to get quick insights on a single keyword including monthly search volume, keyword difficulty, and intent information?
- What is the primary purpose of Position Tracking in Semrush?
- When using the Organic Research tool to check what keywords you’re already ranking for, which position range filter would help you identify the best opportunities for improvement?
- Which Semrush tool should you use to find keywords that your competitors rank for but you don’t?
- Keyword cannibalization occurs when multiple pages on your site compete for the same keywords.
- Which type of search intent would be best matched with product or service pages?
- Topical authority refers to how much Google trusts your website as an expert source on a specific topic.
- In the Pillar-Cluster model, what is a pillar page?
- True or false: In most situations, the ideal strategy for selecting keywords is to find ones with the highest possible average search volume for the lowest possible difficulty.
- What is the value of using long-tail keywords in your SEO strategy?
- What is keyword mapping?
- What should be the first step in creating a keyword map?
