Question: What can you do to make sure your keywords are the words that your audience uses when they talk about their experience and opinion online? Choose two answers.
- Complete customer interviews.
- Guess and make a list of keywords you would use to talk about your product or service.
- Create preliminary native searches around some potential keywords to see if there are mentions.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “SEMrush Building a Social Listening Program Exam” page.