Question: How can you determine the severity of your escalation topics? Choose two answers.
- Talk to your social media team to determine if they have had any recent issues. Ask which topics they want to have escalated to them.
- Severity doesn’t matter. Escalate all negative mentions.
- Talk to PR and Comms to see what kinds of crises they have had in the past. Ask which topics they want to have escalated to them.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “SEMrush Building a Social Listening Program Exam” page.