Exam Name: On-Page SEO Essentials with Semrush
Exam URL: https://www.semrush.com/academy/courses/on-page-seo-essentials-with-semrush/
- What is the primary purpose of on-page SEO?
- Which Semrush tools are primarily used for identifying on-page SEO issues on existing pages?
- Meta descriptions directly affect search rankings as a major ranking factor.
- What is the recommended character length for title tags?
- Which of the following is a best practice for title tags?
- What is a “slug” in the context of URLs?
- Which of the following are types of search intent?
- The H1 header tag is the most important header for indicating the primary topic and keyword of a page.
- Google’s “Helpful Content Update” was designed to penalize content created primarily for search engine traffic.
- What is “keyword stuffing” and why should it be avoided according to the course?
- What do the letters in Google’s “EEAT” framework for quality assessment stand for?
- What does “keyword cannibalization” refer to?
- What are the main benefits of using a pillar/cluster page strategy?
- Search engines can automatically understand the content of images without any additional information from website owners.
- What should you do with image file names before uploading them to your website?
- Good alt text for images should be:
- What should you do when you discover multiple pages covering the same topic?
- What is the primary purpose of canonical tags?
