Question: A large e-commerce retailer wants to use a measurement solution to better understand the impact of their Pinterest lower-funnel campaigns. The media planner proposes a conversion lift study. What are the success metrics for a Pinterest conversion lift study? (select two)
- Offline sales
- Purchase intent
- In-app behaviors
- Segmentation
- Brand association
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
