Question: A clothing brand is seeking to generate product awareness on Pinterest for its latest clothing line. When using the Pinterest Trends tool, the brand notices a growth around sustainable clothing searches by users aged 18-24. This demographic is exactly the audience the brand is looking to target. ‘What additional targeting update should the brand make to best leverage this insight?
- Exclude sustainability and other related searches from its targeting keywords.
- See which keywords had the highest search volume within the last week.
- Add additional top trends keywords, specific to users aged 18-24.
- Add sustainability and other related searches as keywords.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
