Question: Abrand is launching a campaign on Pinterest to increase online sales. It wants to ensure its ads are shown to consumers that already engage with its products, as well as acquire new customers. What should the brand do to meet its objectives?
- Use conversion ads which target a broad audience of people who do not engage with the brand.
- Use shopping ads with a product feed targeting both first party and second party to reach users familiar with the brand
- Use Pins to boost engagement with users who have interacted with the brand's Pinterest account.
- Use shopping ads leveraging only first-party data from users who have previously engaged with the brand's website.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
