Question: A retail client wants to use Pinterest to reach people who haven’t purchased from it before. Which targeting strategy should the media planner recommend?
- Target all site visitors and past purchasers to maximize conversion likelihood.
- Exclude existing customers by uploading a CRM list and a site visitor audience, so only new prospects see the ads
- Focus exclusively on broad interest targeting without any audience exclusions for maximum exposure.
- Target only users who have engaged with the brand’s Pins, regardless of their customer status.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
