Question: A beauty brand wants to boost awareness of its celebrity-endorsed product line. It is prioritizing a campaign that showcases its vegan ingredients to a broad audience, and prefers to have immersive visuals that immediately stand out when people are scrolling on the Pinterest app. Which ad format and metric should the media planner recommend?
- Video ads and Video Completion Rate (VCR)
- Max-width video and cost per click (CPC)
- Carousel ads and cost per acquisition (CPA)
- Max-width video and cost per mille (CPM)
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
