Question: A jewelry brand is running a three-week Mother’s Day campaign targeting women ages 30-50, with a $500,000 budget to drive website traffic and sales for a new personalized, limited-edition collection. It wants to use past sales data and Mother’s Day trends, with special focus on spending in the final week before the holiday. What would be an effective budget allocation strategy for this campaign?
- Spread the $500,000 budget evenly on carousel ads over three weeks, showcasing the entire collection to women ages 30-50 who have saved custom jewelry or follow competitor brands.
- Invest $200,000 in video ads and $300,000 in static ads over the full three weeks, targeting high-income women ages 30-50 with creative that highlights a range of product styles.
- Allocate $300,000 to video ads for women ages 30-50 in the first two weeks, highlighting custom designs; reserve $150,000 for static ads to women interested in similar jewelry; and use $50,000 for retargeting visitors to the site
- Evenly distribute $350,000 on static ads and $150,000 on video ads across all three weeks, focusing on women ages 30-50 who have previously engaged with trending jewelry.
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