Question: A new brand in the beauty space plans a big campaign during the holiday season for a product launch. However, it has never run a campaign on Pinterest and is not sure if it should run either 6- second or 15-second creatives. Which objective and metric should it test to get its message across to potential customers?
- Brand Awareness and cost per mille (CPM)
- Video Completion and Video Completion Rate (VCR)
- Video Completion and CPM
- Consideration and VCR
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
