Question: A household goods company wants to understand how to allocate marketing spend across its portfolio of brands and media channels. It wants to compare the return on ads spend (ROAS) from Pinterest vs. other media channels. Which measurement solution should the media planner recommend?
- Marketing Mix Modeling (MMM)
- Sales Lift study
- Conversions Lift study
- Brand Lift study
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
