Question: A large gaming reseller wants to measure its incremental conversions for a recently launched campaign promoting its summer break sale. It wants to evaluate the performance of different ad formats and its bid types, as well as test in-app conversions. Which measurement solution should the media planner recommend?
- Conversion Lift study
- Brand Lift study
- Custom reporting in Ads Manager
- Mobile Measurement Partner (MMP)
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
