Question: A vegan leather company is running an awareness campaign to promote its new line of eco-friendly products to a vegan audience. It’s targeting interests and keywords like “vegan leather”, “sustainable fashion,” and “eco-friendly accessories” but now wants to look for new high-quality customers that are likely to convert. What targeting option should the media planner recommend?
- Create a custom audience of newsletter subscribers.
- Narrow targeting to age and location based on engagement data in the Audience Insights tool.
- Add more vegan and eco-friendly keywords to broaden interest targeting
- Create an actalike audience of the brand’s customers who have added a product to cart.
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