Question: A new travel website wants to drive 500 sign-ups from a month-long Pinterest campaign, using a fixed $10,000 budget. The media planner is worried that users aren’t familiar with the brand. How should the campaign be structured to meet both budget and sign-up goals?
- Split the budget evenly between two separate campaigns: Brand Awareness and Conversions objectives.
- Spend the entire budget on a Conversions campaign using interest and keyword targeting to reach users looking for travel inspiration
- Allocate 50% to a Catalog Sales campaign with broad targeting and 50% to a Conversions campaign with automated bidding
- Split the budget evenly between an Awareness campaign and a Traffic campaign, using only static image Pins for both
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Planner Certification Exam” page.
