Question: Why is keyword research important instead of just guessing what terms to target?
- The terms you think customers use might not match what they actually search for
- It improves your Google Business Profile completeness
- It helps you choose better business categories
- It helps you get more reviews
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Local SEO Essentials with Semrush” page.
