Question: If you wanted to create new audiences for your e-commerce site through segmentation that made sense for your business – based on users who’ve made a purchase, for example –, which of these approaches would give you a predictive audience?
- You create an audience of users who made a purchase in the last 30 days
- You create an audience of users who started checking out but didn't complete the purchase
- You create an audience of users who are likely to purchase in the next seven days
- You create an audience of users who added items to their purchase wishlist
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Analytics Certification” page.
